A local restaurant — a handful of tables, a neighborhood spot — doesn't have the marketing budget or the technical team of a big chain. Relying on marketplace platforms can deepen that imbalance further: the commission rate is the same for a small business as it is for a large one, but the small business's margin is far thinner.
The Reality Small Restaurants Face
A commission taken as a fixed percentage places a disproportionate burden on a low-volume business. On top of that, because the customer data stays with the platform, the owner can't reach their own customers directly, can't build a loyalty program, and can't grow repeat orders on their own.
FoodDirekt's Approach
- A fixed subscription, not a variable commission: Whether you take 10 orders a day or 500, what you pay stays the same — as your volume grows, your earnings stay yours.
- Your own customer data: Order history and contact information stay with the restaurant, so even a small business can build its own loyal customer base over time.
- No technical team required: The panel is simple enough to manage without technical knowledge — you can use it without a big IT team.
- Your own brand front and center: Your menu is published on your own web address, under your own name — you're not just a line item on a platform.
Why We Care
FoodDirekt works with single-location restaurants and large chains alike, in Turkey, Sweden, and Albania. Our goal is for digitalization not to be a privilege reserved for businesses with big budgets — a neighborhood restaurant deserves its own ordering system, its own data, and its own payment account too.
The Bottom Line
Digitalizing a local restaurant should reduce its dependence on big platforms, not deepen it. That's the idea FoodDirekt was built on — the same fixed, transparent model, for every restaurant, regardless of size.